Wicked Pictures Forges U.S. Broadcast Deal with Pure Play Broadcasting

Canoga Park-based adult industry powerhouse Wicked Pictures is pleased to announce that it has entered into an exclusive broadcast distribution relationship with Pure Play Broadcasting. Since May 18, the respected VOD giant has been serving as the exclusive broadcast distributor for Wicked's content in the United States, satisfying the growing demand for quality adult programming with the studio's award-winning feature product.

The new agreement was announced just as the National Cable & Telecommunications Association launched The Cable Show 2012, the largest annual cable and telecommunications convention and trade show in the United States. Held at the Boston Convention and Exhibition Center May 21-23, the show saw Pure Play Broadcasting Executive VP of Distribution Lisa Sumja joined by Wicked VP of International Sales and Licensing Steven Vlottes.

“I believe this relationship is going to be very, very beneficial to us in the months ahead,” Mr. Vlottes observed upon his return from the Boston convention. “Lisa Sumja is very goal-oriented and has terrific product knowledge. She's working tirelessly to position both our features and other product lines for maximum exposure. I see her raising our brand's visibility in adult programming to an entirely new level."

Since 2004, Pure Play Broadcasting has established itself as one of the leading providers of adult broadcast content, currently delivering over one hundred hours of quality programming each month. For his part, Wicked Pictures President and Owner Steve Orenstein looks forward to working with this dynamic company. “I believe our new deal will be beneficial for both companies. Richard Arnold and Lynette Lanning have both been extremely professional and a pleasure to work with over the years in the Canadian market, and I look forward to seeing what they can accomplish in the U.S.”

News of Wicked’s new arrangement with Pure Play Broadcasting comes as the company is preparing to release two of its biggest titles for 2012, the big-budget spoof Men In Black: A Hardcore Parody and the compelling end-of-the-world drama Countdown.